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Event Details

    November Chapter Program-Recruiting/Staffing

    Date: November 16, 2017, 7:00am
    SHRM Sheboygan
    Town & Country Golf Course & Dining
    W1943 Co Rd J
    Sheboygan, WI 53083
    Member $22.00/Non-Member/Guest $32.00/Students $17.00
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    Thank you to the sponsor of our November program, 

    Communication Arts, LLC


    November SA-SHRM Program Announcement

    Staffing / Recruitment

    We know it is tough to find good talent, and when you find them, you want to make sure it is the right candidate, and fast! Let’s get back to basics and make sure we are good ambassadors of our companies and asking good questions to ensure a culture fit. Join Bill Lowell of Business Development Directives/Professor of Communications at UW-Whitewater, as he delves into his top 15 (And More!) tips for Recruiters and HR Professionals to keep in mind when interviewing. He will keep us on our toes with this interactive program, with a new tip every 4 minutes, in a jam-packed hour!

    Our Speaker: 

    Bill Lowell, President, Business Development Directives

    Bill Lowell is the President of Business Development Directives, a research-based marketing and management consulting firm based in Eagle, Wisconsin, which he founded 25 years ago.  The firm has five full-time employees.

    Bill has developed and delivered seminars on topics such as benchmarking, marketing, customer satisfaction, emerging technologies and internal marketing.  He is the author of the book entitled Focus Groups Made Simple, has given over 1,600 presentations, facilitated more than 1,500 focus groups, executive retreats, delivered research papers and presentations to both national and international audiences, has appeared on television shows and authored more than 50 articles on business and marketing.  Additionally, he has conducted thousands of interviews during his career.

    For the last 30 years Bill has worked as a consultant for companies in such diverse areas as: healthcare (including veterinary), education, associations, financial / accounting / legal services, technology, construction, manufacturing and service industries.

    Bill has also received ISO/IEC17024:2003 Certification from the International Council of Management Consulting Institutes (ICMCI).  He is one of only a handful of consultants nationwide to receive the ISO Certification.  Further, his CMC (Certified Management Consultant) designation was first received in 1988 and he has maintained this year after year through his demonstrated professionalism and stringent code of ethics.  The certification represents evidence of the highest standard of consultants.  Recognized in 48 countries, the CMCÒ has been awarded to less than one percent of all consultants. 

    He has shared his leadership skills by serving on the Boards of Directors for the University of Wisconsin-Whitewater Foundation, College of Business and the College of Arts and Communication as well as the Institute of Management Consultants, the Milwaukee Art Museum’s Friends of Art and several area businesses.

    In addition to running his own business, Bill has been extremely involved and committed to the University of Wisconsin – Whitewater and especially the Communication Department.  He has the distinction of being one of the senior faculty members of the Department.  For more than 27 years Bill has been on the Faculty of the University of Wisconsin – Whitewater and wears many hats.  Currently, he is the Director of Internships for the Department where he supervises internships and manages connections with hundreds of employers and alumni to connect students with career opportunities.  Along similar lines, he is also the Disney College Program Internship Director for the University, responsible for recruiting, managing and supervising the students who participate in the Disney internship program. 

    Bill teaches both graduate and undergraduate classes in the Department.  A sampling of the classes includes: Advertising Campaigns, Leadership, Team Building, Training, Corporate Communication, Public Opinion and Non Profit.  In his spare time, he enjoys supervising the Communication Ambassadors and serving the University as a University Master Advisor.



    Date:    Thursday, November 16, 2017

    Time:    7:00 a.m.                           Registration & Networking

                 7:15 am                             Breakfast

                 7:45 a.m.– 9:15 a.m.         Chapter Business and Program                        

    Location:    Town & Country                         Cost:    Member           $22.00
                       W1943 County Road J               Non-Member/Guest     $32.00 
                       Sheboygan, WI 53083                Students                      $17.00
    Breakfast will include: scrambled eggs, sausage, hash browns, assorted Kringle (Danish), fresh fruit, bagels, and coffee, juice and water.

    Cancellation Policy:  Registrants may cancel and receive a full refund up to two (2) working days before the program.  Cancellations within the two (2)-day period will be charged if the Chapter is charged for the meal.  No-shows will be charged the full rate.

    Special Accommodations:  Contact Trudy Van Der Puy at if you or a guest requires dietary modifications or other accommodations.  

    HRCI:  This program is pending approval for 1.25 recertification credit hours.    

    SHRM-CP/SHRM-SCP: “SA-SHRM is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.” 

    Please complete registration and payment no later than 

    Tuesday, November 14, 2017